Coal defined CADOGAN’s USP and created differentiation in an extremely competitive market. We also defined the brand’s market position and target demographic groups, laying the foundation for its accessibility in the market. We then developed the brand’s identity, personality and strategy, creating a precise and consistent voice that spoke to the market throughout CADOGAN’s customer touchpoints. Today, the brand has seen unprecedented success, counting Hollywood actors like Sterling K Brown and Peter Facinelli as its brand ambassadors.