To align HCI with its growing breadth of capabilities, Coal revamped its brand position, created a new brand strategy and developed its communication platforms. In line with HCI’s new brand and communication touchpoints, we defined the company’s vision, mission and values, and linked HCI’s corporate direction with its market-access plan. By constructing and launching HCI’s new business model, we communicated its unique strengths and synergies to the market, clearly identifying the different revenue streams of the company as a whole. As a result, HCI drew more investors and customers, including banks and other top-tier organisations.