One of Singapore’s leading telcos, StarHub delivers world-class communication, entertainment and digital solutions.

Because StarHub’s business elements and revenue drivers are diverse, communicating them succinctly is vital for its stakeholders and shareholders. Coal ensured the thematic development and art direction for StarHub’s integrated report were aligned not only to its brand, but its new corporate direction as well. We also shaped StarHub’s business model and illustrated its key elements and the complete value chain using our expertise with the International Integrated Reporting Council’s (IIRC) framework, producing an award-winning integrated report that communicated StarHub’s current initiatives and long-term vision as a whole.


Scope of Work
Corporate Communication
Business Model Communication
Integrated Reporting Consultancy
Art Direction
Thematic Development