Straits Trading Company
With 100 years of history, Straits Trading is one of Singapore’s most established companies, with diversified investments in real estate, hospitality and resources across the Asia-Pacific region.
Coal established Straits Trading’s key investor relations touchpoints by aligning its corporate website and annual reports with its brand. A vital part of communicating Straits Trading’s brand involved the organisation’s voice to the market, and we ensured the consistency of this voice across Straits Trading’s key platforms. By communicating a clearer brand, identity and corporate structure, Straits Trading’s stakeholder and shareholder engagement was taken to the next level.