Straits Trading Company

With 100 years of history, Straits Trading is one of Singapore’s most established companies, with diversified investments in real estate, hospitality and resources across the Asia-Pacific region.

Coal established Straits Trading’s key investor relations touchpoints by aligning its corporate website and annual reports with its brand. A vital part of communicating Straits Trading’s brand involved the organisation’s voice to the market, and we ensured the consistency of this voice across Straits Trading’s key platforms. By communicating a clearer brand, identity and corporate structure, Straits Trading’s stakeholder and shareholder engagement was taken to the next level.

Hospitality, Resource Production and Property Development

Scope of Work
Corporate Communication
Digital Communication
Editorial Counsel
Art Direction
Content Development